From idea to successful international market launch.
Strategic consulting for breeders, producers and companies – from selection and plant variety protection to licensing and successful market launch.
A good variety alone does not guarantee its economic success.
The further development of a promising genetic field raises new questions:
In which markets should the variety be protected?
When is the right time?
What documents and tests are required?
Which producers and licensing partners are suitable?
How are agreements, reports and deadlines organized?
And how can this be developed into a structure that also works internationally?
Protection and licensing should therefore not begin only shortly before market launch.
How can I help you?
Intellectual property protection proceedings
Prepare the necessary steps in a structured manner.
The requirements differ depending on the variety, market, and planned use.
I support you in the professional preparation and coordination of international intellectual property proceedings by helping you to bring together the necessary information and processes.
Variety descriptions · Document preparation · Testing procedures · International coordination · Deadline and scheduling management
Where legal advice or representation is required, appropriately specialized lawyers or patent attorneys will be involved.
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Audits & Agreements
Test new genetics in a controlled manner.
Before a variety is widely marketed or licensed, test and comparative cultivation with potential partners can be useful.
I will support you in organizing these processes – from selecting and coordinating suitable partners to providing structured support for the necessary agreements.
Test setup · Test agreements · Partner coordination · Documentation · Appointment management
Licensing structures & licensing partners
Developing a viable use from a protected variety.
Intellectual property rights alone do not bring a new variety to market.
This requires suitable producers, clear structures and reliable licensing relationships.
I can support you in setting up and maintaining such structures, including with:
Licensing structures · Licensing partners · International networks · License and sales notifications · Ongoing coordination
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Cultivaris GmbH – Innovation and Market Success
“Garry Grüber is one of the few people worldwide who has an excellent instinct for genuine innovations that also become commercially successful. Over the decades, he has made many gardening enthusiasts happy – and, above all, helped producers around the globe generate strong sales.”
Robert Wacker – CEO, Cultivaris GmbH
Proven Winners North America –
Brand and Concept Development
“From the very beginning, Garry played a pivotal role in the creation and development of Proven Winners. His vision and ideas were crucial to the development of the brand, the grower network and the highly successful launch of new products, both in North America, in Europe and abroad. Our collaboration and friendship has continued over the decades.”
Mark Broxon – CEO, Proven Winners North America
Terra Nova Nurseries –
Breeding and New Product Development
“Over the years, we worked closely with Garry on developing new markets for choice perennial cultivars for the international marketplace. For example, we once had a truly promising new trait occur in one our key crops – however, this genetic breakthrough proved to be highly instable in mass production. Garry applied his practical expertise with chimeric breeding techniques and thus paved the way for stabilizing this new characteristic. This in turn was the foundation for further extensive breeding breakthroughs and many very successful new variety launches.”
Ken Brown – General Manager, Terra Nova Nurseries
The right licensing partner is more than just a contact.
A potential partner should not only be interested in your variety.
It should be suitable for the plant, the production, the intended market, and your long-term strategy.
An international network helps with this.
However, the crucial factor is assessing which partners are actually suitable for which product and which market.
This experience, gained through many years of collaboration with breeders, young plant nurseries, producers and licensees in various international markets, is incorporated into the selection and evaluation of potential partnerships.
Protection, licensing and marketing belong together.
A decision regarding intellectual property rights should not be made independently of the subsequent use.
Where should production take place?
Which markets are relevant?
Which partners are needed?
How should the variety be positioned and marketed later?
Therefore, even in specific protection or licensing matters, consideration is given to what may be important for the further development of your variety.
The advice is aimed at breeders, breeding companies, young plant nurseries, producers and companies in the green industry who are looking for support with breeding, intellectual property rights, licensing, assortments or international markets.
No. Support can be useful both for early breeding questions and for already developed varieties, existing assortments or a planned market launch.
Yes. Not every project requires support throughout its entire development process. Often, it's about a specific question, such as selection, finding a licensing partner, entering a new market, or further developing a product range.
No. The role lies in providing expert advice and developing suitable solutions. Where practical laboratory services are required, implementation is carried out using existing customer structures or with the involvement of specialized partners.
Yes. Issues of maintaining plant health, mother plant care, and the long-term preservation of valuable genetics can be crucial even during the development of a variety and are included in the consultation as needed.
No. I provide expert support and coordination for intellectual property and licensing issues. Where legal advice or representation is required, appropriately specialized lawyers or patent attorneys are involved.
The operational implementation of marketing measures is not part of my service offering. I provide consulting support for marketing strategy, positioning, and the selection of suitable measures. Appropriate agencies and specialist partners can be involved for design and implementation.
Yes. This involves, among other things, aligning market potential, consumer trends, positioning, partners, and communication with the respective target market. A successful variety or concept cannot automatically be transferred from one market to another.
Yes. The decisive factor is not so much the company size, but the specific question at hand. The scope and approach are adapted to the project, objectives, and existing structures.
You don't need a fully developed concept for our initial contact. Simply answer five short questions about your project using the inquiry form. Afterwards, we can discuss together whether and where collaboration would be beneficial.
Yes. Confidentiality is particularly important when it comes to new genetics, varieties, and market launches. Project information is treated accordingly.